𝗟𝗲𝘁 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂'𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗪𝗼𝗿𝗸

By Bob McIntosh

Here's the thing about people: they want to help. But they can't help you if you don't know.

Our suggestion is to send a personalized email to everyone you can think of—not just your former colleagues, and not just on LinkedIn.

You might wonder, What would my retired Uncle Joe in Florida know about the labor market in New England?

Unbeknownst to you, your Uncle Joe developed a substantial network when he was the director of Finance at Fidelity. Plus, he knows a little bit about the Internet and social media.

Here's an example of an email you could send:

Hi Uncle Joe,

I hope you're doing well. How is Florida at this time of the year? And how is Aunt Emma? I miss her clam chowder. Oh, I'm sure you've heard that the Red Sox swept the Rays this weekend.

I don’t know if you’ve heard that I’m in a career transition. My former company had a round of layoffs, and I was one of the unfortunate ones. My search is going well, and my spirits are high.

If you happen to hear of any openings for financial analysts in the Boston area, I’d greatly appreciate it if you could let me know. And if you know anyone else I might connect with, that would be appreciated as well. No pressure, Uncle. I just thought I’d reach out. Please give my love to Aunt Emma.

Your nephew,

PS: If you would like me to send you my resume, please let me know.

Two days later, Uncle Joe replies with an email, saying that three companies he's done business with are looking for a financial analyst. As well, he sends along five people in finance with whom you can speak.

So don’t make assumptions about who can help. Reach out, share your goals, and let people surprise you. Your next opportunity might come from the most unexpected connection, like Uncle Joe.